News

Target ups men's grooming strategy with new store experience, products

May 22, 2018

Target is debuting in-store improvements in its men's grooming departments and "doubling down" on offerings and elevating the experience for the male consumer.

"Guys are more style savvy and selective than ever and they spend a considerable amount of time researching products before they make a purchase, which is why we're upping our game with the assortment and experiences we're creating just for men," said Mark Tritton, executive vice president and chief merchandising officer, in a company release.

Target has seen increasing growth in the male grooming market and expects business to double by 2020 and investing in new prodcuts and services to meet the consumer expectations.

It plans to update the department in more than 80 stores by year's end, with more than 600 products filling the new men's selection. The section will also now include men's accessories, like hats, wallets and apparel brand Goodfellow & Co, with items ranging from $1.49 to $199.99.