News

Technology prevents online shoppers from visiting dead links

July 11, 2012

WebCollage Inc., a provider of product information to retail websites, is now offering E-Tale's Where to Buy technology that helps major brands connect customers on their site directly to the relevant product page on a variety of approved retail partner websites.

The process helps guide potential customers to a retailer that has the product in inventory, ready for purchase, WebCollage CEO Scott Matthews, said in a company press release.

"Nothing is more frustrating than following links to something that you want to purchase, only to find the retailer is out of stock," he said. "E-Tale's Where to Buy technology eliminates that possibility making the path from discovery to conversion frictionless for shoppers."

Once a customer has spent time on a retail website, researched a manufacturer's products and finally decided to purchase, they are typically sent back into the online world looking for someone to complete the transaction, Bradley Keegan, CEO of E-Tale said.

"This puts both the retailer's and manufacturer's potential customer at risk from either purchasing from a non-reputable retailer, or being tempted away to a competitor's deal of the day," he said. "This is not only results in low conversion rates but also gives the user a very poor customer journey. With E-Tale's technology, retail customers are only one click away from 'add to basket' on an approved retailer's website."

To reduce the risk of navigating to a dead link, E-Tale daily checks every link in its system, Keegan said.

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