Consumer Behavior

Teddy bear is Ikea’s big seller these days

Photo: Ikea

January 9, 2024

The Djungelskog teddy bear is flying off the shelves at Ikea.

The $29.99 item, which can't be bought online due to size most likely, is three-and-a-half foot tall and landed in the U.S. last year due to a petition demanding the Swedish retailer bring it to the U.S., according to a New York Post report.

Since its arrival the bear has become a viral sensation with 119.6 million TikTok hits. The stuffed animal's name is the Swedish word for "jungle forest."