News

Tesla Motors relying on new stores to drive sales

May 24, 2012

Tesla Motors is growing its network of retail stores across the United States in preparation for deliveries of Model S, the world's first premium electric sedan. This Friday, Tesla will open its first U.S. store of the year at The Westchester shopping center in White Plains, N.Y., according a company press release.

Tesla Westchester, the first store of its kind on the East Coast, will feature a hands-on exhibit of the Model S drivetrain, a Design Studio where customers can customize their own Model S, and an interactive touchscreen experience designed to engage and inform customers about Tesla's advanced technology and the benefits of driving electric. The store will open with four Model S Betas on display.

"Our sales strategy is very different from the rest of the automotive industry — we put our stores in high foot-traffic locations so we can tell as many people as possible about Tesla's incredible cars," George Blankenship, Tesla's vice president of worldwide sales and ownership experience, said in the release. "Opening our own stores allows us to ensure consumers interested in learning more about Tesla will receive an amazing customer experience from the moment they walk through the door."

Tesla Westchester will be the 22nd company-owned store worldwide. The company will open four additional stores this summer at 3rd Street Promenade in Santa Monica, Calif., Fashion Square in Scottsdale, Washington Square in Portland, and on Lincoln Road in Miami Beach, Fla.