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TGI Fridays focused on personal, genuine customer interaction

April 17, 2018

TGI Fridays is partnering with SessionM, a customer data and engagement platform, to enhance its omnichannel strategy and drive stronger connection with customers.

The restaurant is aiming to tap data from all guest touchpoints to enhance its customer relationships and advance its 10-year-old loyalty program. TGI Fridays is aiming to drive more relevant experiences, including personalized offers and content for guests.

"When TGI Fridays first launched our original loyalty program in April 2008, we were the first big player in casual dining restaurants to have a loyalty program. Now that others are catching up, we're taking another leap forward and bringing our guest experience to a whole new level, both in and out of the restaurant," said Stephanie Perdue, chief marketing officer at TGI Fridays, in a release on the strategy. "With deep and broad expertise in building interactions that matter, SessionM is the ideal partner to work on this groundbreaking push with us."