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The power of Pinterest to drive online sales

August 30, 2012

Recent studies on the selling power of Pinterest compared to Facebook and Twitter showed that the more recent social networking site does not have much of an edge over its elders—but it depends on which study you look at.

An article in The Atlantic Wire used the latest statistics from Zappos to explain the difference in generated sales from each site. The data found that Pinterest does lead to consumer purchasing, but to no large extent—the average Pinterest purchase came out to $.75 on average compared to $2.08 per order from Facebook and $33.66 from Twitter.

Another set of numbers from the jewelry and accessories site Bottica, in conjunction with Econsultancy.com, reported the complete opposite of Zappos, with Pinterest users spending more than twice as much as users of Facebook and Twitter.

However inconclusive the financial figures are, the bottom line, according to the article, is that statistically, people coming from Pinterest were more likely to make a purchase.

Read more about consumer behavior.