Technology
Three Ireland taps eyefactive for store concept
September 2, 2022
Three Ireland, an Ireland retailer, is creating a store concept that will include touchscreen solutions from eyefactive in a quest to evolve from a classic mobile retailer into a digital lifestyle brand.
The technology, according to a press release, will offer a combination of a personal shopping experience with online features — something consumers want, according to Three Ireland research findings.
Three Ireland operates 60 stores in Ireland. The store concept, built on eyefactive's app platform, will include tablets, digital signage displays, touchscreen tables in addition to the touchscreens.
For the first time Three will not only provide connectivity through its network and devices, but consumers will also be able to turn to stores for expert advice and access to over 100 products.
"With interactive touchscreen solutions from the interactive signage specialist eyefactive, Three is evolving from a classic mobile phone retail company into a digital lifestyle brand. With interactive touchscreens, tables and individually developed software, we want to inspire our customers in our new lifestyle stores and make shopping at our new stores an unforgettable experience. With better customer loyalty at the point of sale, we expect an increase in sales in the long term. With eyefactive we have a reliable partner for innovative retail technologies at our side," a Three Ireland representative said in the release.
Between now and the end of 2023, Three Ireland will re-open all of its 60 stores with more than 500 devices using interactive touchscreen software provided through eyefactive's app platform. So far 13 stores have been redesigned with the concept.
Each store will feature touchscreen installations of one to two touch tables, six touch tablets, two to three non-interactive wall-mounted displays, and brand-new storefront windows.
The app provides an immersive user experience using multi-touch control and optimized interfaces to help both customers and staff members to find product information easily.
The touchscreen tables come with eyefactive's integrated touchscreen object recognition technology, which recognizes products placed on the screen's surface.
The tablets show a high-resolution version of the virtual shopping guide app Shopping Assistant. Tablets can be used by both customers and employees depending on the current demand at the store, or if the interactive tables are already used by other customers.
The cloud architecture of eyefactive's touchscreen app platform continually upgrades content and software on the store devices.
Included In This Story
eyefactive GmbH
Kiosk Touchscreen Software & Retail Technology Platform
Touch future. Together! Interactive touchscreen solutions made with customizable, ready-to-use apps for smart retail solutions and innovative customer experiences.
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
Recent Posts
