News

Toy retailer turns to multi-channel solution

February 21, 2012

The Entertainer, a toy retailer, is hoping to offer shoppers a multi-channel experience by integrating e-commerce into its physical stores and supply chain.

The retailer is replacing its existing systems with Retail Suite from Itim and using Neoworks' Hybris Web platform and applications for its website, according to computing.co.uk.

The system will provide a company-wide view of inventory in near-real time using POS data from its 65 stores, so customers can choose how they buy and how the product will be delivered.

Click-and-collect volumes have more than doubled for The Entertainer in 2011 and should double this year. Its current click-and-collect service has a delay of two to three days. The new systems will cut this to about 30 minutes.

Read more about multi-channel retailing.