Marketing

Toys R Us heading to Latin-America, Caribbean

Photo: Toys R Us, Babies R Us heading to Latin-America, Caribbean

January 3, 2025

The Toys R Us and Babies R Us brands will be arriving in the Latin-America and Caribbean region in 2025.

There will be a flagship store in Panama and plans for more stores across the region, according to a press release.

WHP Global, the parent company of the two brands, said the expansion marks a "significant' milestone.

"Toys R Us continues to captivate consumers around the world, and we are thrilled to partner with a strong wholesale and retail operator like Cotton Candy International to introduce this beloved brand to families in Latin America for the very first time," Stanley Silverstein, chief commercial officer at WHP Global, said in the release. "This expansion underscores our commitment to delivering the joy of Toys R Us to new markets and families everywhere."

Cotton Candy International, a distributor and retailer for Latin America and the Caribbean markets, is positioned to launch and grow the Toys R Us and Babies R Us brands in the region.

"We are honored to partner with WHP Global to bring Toys R Us and Babies R Us to Latin America," Moises Cohen, CEO of Cotton Candy International, said in the release. "This is an incredible opportunity to introduce these iconic brands to new markets. We look forward to creating a unique and engaging shopping experience with the opening of our flagship store in Panama, as well as expanding the footprint with standalone stores across the region."