News

Transition-driven marketing should be done at local level

November 1, 2011

Cardlytics is deploying transaction-marketing specialists nationwide to work directly with leading local retailers.

"Until now, the benefits of transaction-driven marketing have only been available to national retailers," said Scott Grimes, Cardlytics CEO. "There are fantastic local retailers that struggle with the economics of channels like Groupon, and we want to bring them a profitable and sustainable way to grow their business."

The Cardlytics program has been more successful than Groupon or Living Social type deals for Cold Stone Creamery, according to Manager Jen Stott, who used a daily deal site and found d that its users tended to only come in if they had a discount or coupon in their hands.

"We continue to use Cardlytics every month because of the capability to find new customers and we've been very successful in keeping the new ones they found for us in previous months," Stott said.

Grimes said it's not possible for retailers to do great local marketing from a call center in another state or country.

"Our local transaction-marketing specialists are the key. They are Cardlytics associates from, and based-in, the local market and have years of experience working with local retailers," he said. "We simply give them the tools to develop great transaction-driven marketing programs."

Throughout 2011 in key test markets, Cardlytics has worked closely with local and regional retailers to design the technology and operations to meet the needs of local retailers, financial institutions and most importantly customers, said Chris Harter, vice president of local merchant services for Cardlytics.

"We have been excited by the exceptionally strong response to local offers," Harter said. "Customers really like how targeted offers connect them with the most relevant local retailers based on their specific needs and interests. Our national retailers also benefit from having more engaged and excited customers on the network."

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