TrendSource to begin RCE blog series
TrendSource attended the Retail Customer Experience Executive Summit in San Diego last month, and returned with invaluable insight from some of the nation's leading customer experience experts on how to effectively engage and retain customers, the company said in a news release.
"Overwhelmingly the message was this: It is necessary to realize that the true value of your product is the experience your customer has when interacting with it and the emotion that is derived from this interaction," said Senior Sales Manager, Evencia Leite. "Commodities on the market that are not married to an exemplary customer experience and/or service are sitting ducks waiting to be devoured by competitors who are in a long committed relationship to said attributes."
The strength and purity of the ongoing theme of the Retail Customer Experience Executive Summit prompted the conception of TrendSource's customer experience blog series, the company said in the announcement. As a market research firm, it was natural for TrendSource to call on its vast knowledge of the customer experience and utilize internal resources for examples of personal shopping experiences.
The objective of the blog series is to showcase unforgettable customer experiences (good and bad), dissect them, analyze them and provide valuable insights regarding what drives our experiences as consumers, our brand perceptions and our loyalties. Wealth is revealed through the power of the individual customer experience. The blog series will launch later this year.
Read more about the Retail Customer Experience Executive Summit.