Customer Service

Tripadvisor, Reckitt partner to boost traveler confidence

Photo by istock.com

March 24, 2021

Travel guidance platform Tripadvisor is teaming up with Reckitt, the maker of Lysol, to boost confidence among travelers and prepare tourism and hospitality companies for the expected travel surge once the COVID-19 pandemic is under control.

The partnership includes the creation and dissemination of science-backed industry advice designed to educate accommodation providers and restaurants on best practices within their environments, as well as the distribution of specially designed Lysol disinfection and sanitization kits via an e-commerce portal.

Cleanliness has become a big concern for consumers since the pandemic hit worldwide in 2020 and nearly two-thirds (64%) of U.S. travelers said businesses having measures in place, such as enhanced cleaning, has become more important to them when making travel decisions, compared to the trips they took before the pandemic, according to the release.

"Throughout this pandemic, our research has shown that the safety and cleanliness is a critical factor for consumers as they get back to dining and traveling," Christine Maguire, GM/VP global media business at Tripadvisor, said in the release. "By evangelizing this consumer insight to our trusted partners like Lysol, we hoped to support millions of travel and hospitality businesses looking for guidance. We will connect business owners to Lysol's expertise and valued advice - in turn educating business on how to minimize the risk of exposure to COVID-19 and at the same time, helping our consumers feel safe to travel and dine out again."

Leveraging Tripadvisor's network of business owners, Tripadvisor will promote the Lysol kits to businesses that need them the most. A dedicated page has been created to sell the kits and to share educational materials on how businesses can use these newly created kits.

This disinfectant initiative with Reckitt comes on the heels of Travel Safe, a platform launched by Tripadvisor last June that makes it easier for travelers to find important health and safety information about hotels, restaurants and experience providers open for business during the pandemic.