News

UK report defines retail's male 'hunter-gatherer'

December 26, 2011

A new type of male shoppper has emergerd, according to MyWardrobe.com, a U.K. online designer-led boutique.

The website's reportdescribes this shopper as a man who surfs the Internet for a potential purchase every day - far more than women, and is more willing to purchase clothes on his phone or from social networking sites than his female counterpart. The key, however, is that he must be able to find precisely what he wants.

The report flags the fundamental differences between how men and women shop a la Men Are from Mars, Women Are from Venus.

Men, driven by need, rarely succumb impulse buying, don't plan ahead in terms of outfits and are more interested in quality and fit than fashion. They also don't want to stand out in the crowd, are perfunctory creatures, precise about what they like and not geared for change. Men also gain satisfaction from finding the best deal, which is why online shopping is appealing to them.

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