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UK retailer Fat Face selects NetSuite for multichannel

Through its responsive website, Fat Face benefited from a substantial increase in sales throughout the busy Christmas shopping period, achieving higher customer conversion rates and delivering a dramatically improved experience across all devices.

February 19, 2015

Cloud-based software firm NetSuite Inc. has announced that Fat Face, a lifestyle clothing and accessories retailer with 212 stores in the U.K. and Ireland, is leveraging NetSuite's responsive Web design e-commerce solution to deliver an effortless digital shopping experience optimized for multiple devices to its customers across all channels and geographies.

According to the companies, NetSuite's responsive platform allows Fat Face to provide its customers with a consistent and seamless online shopping experience, regardless of the device they're using, and capitalize on the rapid growth in mobile and tablet commerce. Through its responsive website, Fat Face benefited from a substantial increase in sales throughout the busy Christmas shopping period, achieving higher customer conversion rates and delivering a dramatically improved experience across all devices, the retailer said.

By using NetSuite's responsive Web platform to create a consistent online customer experience in the run-up to the retailer's busiest shopping period — the five weeks from Dec. 1, 2014 through Jan. 3, 2015 — Fat Face was able to achieve:

• E-commerce sales growth of 25 percent compared with the same period a year ago
• A record week for e-commerce sales during this period, up 113 percent versus last year
• Click-and-collect orders accounting for 42 percent of total orders, up 119 percent over 2013
• A significant rise in the percentage of website visits originating from mobile devices, increasing from 55 percent in 2013 to 65 percent in 2014

"We wanted a website that created a seamless experience of Fat Face for our customers regardless of channel, be it offline or online. With our customers increasingly using mobile to visit the Fat Face website, we had to respond to their needs by creating an online experience that was consistent regardless of the device they were using," said Paul Wright, Fat Face's head of e-commerce and marketing. "The NetSuite platform provides the flexibility we need in a cloud solution that can scale with us as we continue to grow the business. This becomes particularly important as we are planning to expand into the U.S., and working with NetSuite to have a new website ready later this year."