Technology
UK retailer taps Constructor to personalize shopping experiences
February 16, 2023
Very, a U.K.-based digital retailer, is deploying Constructor's technology, an AI-powered product search and discovery platform for e-commerce companies, to transform the shopper's product discovery experience online and on mobile devices.
The platform also promises to increase shopper engagement, loyalty and conversions, according to a press release.
Very is part of The Very Group and its fastest-growing retail brand, offering fashion, tech, homewares, toys, sports equipment and more. Very is focused on helping each shopper quickly find what they want and need.
"Very always seeks to deliver superior customer experiences. An important part of that is recognizing each shopper's unique preferences and needs, and helping them find the best items for their lifestyle," Paul Hornby, digital customer experience director at The Very Group, said in the release. "Constructor's AI- and machine-learning-driven approach to product discovery will help our shoppers quickly and intuitively find the best items for them — remembering and reflecting their history with us across channels — while also furthering our own digital transformation journey."
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
