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Ulta Beauty taps DoorDash for on-demand delivery

Image: DoorDash/Ulta Beauty

May 20, 2024

Ulta Beauty has expanded its partnership with DoorDash to offer customers on-demand delivery of products from 1,350 stores.

It marks the first time DoorDash users can order from a beauty retailer in all 50 states, according to a press release.

"We're delighted to extend Ulta Beauty's extensive beauty assortment to the DoorDash app, further enhancing seamless shopping experiences for our valued guests," Jodi Williams, vice president, e-commerce at Ulta Beauty, said in the release. "As our guests navigate increasingly busy lifestyles, we're committed to introducing new, practical ways to meet them wherever they are shopping and ensure convenient beauty experiences for all."

The announcement comes on the heels of news that Ulta Beauty is testing a next-gen in-store sampling program that provides guests with easy and fast product discovery. The sampling is offered via SOS smart vending machines now in play at 10 U.S. Ulta Beauty stores.

In April, home improvement brand Lowe's joined the roster at DoorDash and is the delivery service's first home center partner.




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