Marketing

Uncharted opening Illinois location come June

Photo: Adobe Stock

May 28, 2025

Uncharted, a retailer focused on the job of discovery, will open a Wilmette, Illinois, store in June.

The 13,419-square-foot location brings the brand's total to three stores in the region in a span of just seven months, according to a press release.

A sister brand of The Paper Store, Uncharted is designed for those seeking an escape from daily routines, offering top brands, the latest products and innovative experiences.

Three additional Uncharted stores are slated to open in Illinois in 2025 as part of the company's $60 million investment in new and existing stores over the next four years.

"Wilmette is a welcome addition to our growing footprint in Illinois," Tom Anderson, president and CEO of The Paper Store, said in the release. "We are encouraged by the positive reception so far and look forward to establishing a strong presence in Edens Plaza, building upon the momentum of our first two locations in the region."

Uncharted offers a constantly changing array of fresh and popular brands, including viral Swedish BUBS candy, local brand augustnoa and fashion faves like Free People, Crocs, Baggu and UGG, along with expansive home decor, beauty and toy departments.

The Wilmette location will provide unique in-store experiences, including ear piercing, a personalization suite where you can engrave items live in-store and a BEVI hydration station.