Marketing
Under Armour launches UA rewards loyalty program
August 29, 2023
Under Armour now has a loyalty program — the first-ever for the iconic athletic wear brand.
The UA Rewards program is aimed at driving a deeper connection and giving benefits that fans have been craving, according to a press release.
"We are thrilled to launch Under Armour's first ever loyalty program. Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they've been craving," Stephanie Linnartz, CEO and president at Under Armour, said in the release. "UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content."
Enrollment is available on the website and through the brand's app.
The program is available to U.S. consumers 16 and older and once enrolled members earn points various ways:
- Purchases: For online purchases on UA.com and the UA App or in-store purchases at Under Armour Brand House and Factory House stores, members can earn 5 points for every $1 spent.
- Product reviews: Leave feedback on eligible products.
- Birthday extras: Get twice the points on the first purchase in your birthday month.
- UA MapMyRun Challenges: Take on qualifying UA MapMyRun challenges and earn points once completed.
Members will gain access to benefits, including:
- Early access to gear and events: Beat the crowds and get first dibs on new gear like Curry Brand and Project Rock before it hits the shelves. Members can see upcoming events in their digital UA Rewards account.
- Athlete videos and expert training tips: Hear from UA athletes and learn from the world's best experts about ways to improve athlete performance.
Coming soon, members can give back to organizations like Good Sports, Positive Coaching Alliance, and Every Kids Sports by redeeming points.
Later this year, UA Rewards will roll out in Under Armour retail stores.
