News

UPS holiday buying report: Tech gifts a top seller

December 8, 2016

High-tech lovers shopping for gifts are using their smartphones more than ever to buy tech gadget gifts and are more active in following retailers' social networks and admit to be influenced by social media in making a purchase.

Yet while mobile shopping is on the rise, 46 percent of high tech purchases are still buying gifts in store, according to the UPS 2016 How to Click with High-Tech Online Shoppers study.

"High-tech shoppers have distinctive purchasing behaviors, and retailers need to look at what motivates them and influences their decisions across the shopping experience from pre-purchase through purchase, delivery and returns," said David Roegge, director of High-Tech Segment Marketing, UPS, in announcement. "These shoppers hold a lot of purchasing power this holiday season, and it's important to understand what makes them click."