News

Ur missing teens' biz if u don't text

August 3, 2012

Brands trying to reach younger shoppers have turned to text speak to entice them. For example, Charlotte Russe last week invited young shoppers to a happy hour via text that offered sunglasses for $1 for every $30 they spent.
"Send this 2 ur grls," the offer read.

Other retailers, including Claire's Boutique and Vans, are running similar campaigns, saying that teenagers and shoppers in their 20s react to text offers more frequently than emails, according to the Wall Street Journal.

"Participation rates are dramatically higher for text messaging than email," Paul Hollowell, Charlotte Russe director of marketing, said in the story.

Other brands, including Bloomingdale's and quick-service chain Jack in the Box send its customers text offers as well.

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