Valentine's Day shoppers heading into stores for gifts

A Citi Retail Services survey reveals nearly half, 48 percent, of consumers seeking to buy a Valentine's Day gift will walk into a store.

About one third of consumers, 31 percent, plan on buying a Valentine's Day gift in a brick-and-mortar store and online while just 21 percent expect to buy needed gifts online, according to a press release.

When it comes to gift buying, 49 percent of Valentine's Day shoppers don't plan out 50 percent or more of purchases, and most gift buying happens between two weeks before and a few days before the love day.

Nearly half, 49 percent, will be buying chocolate and candy, 31 percent will be buying flowers, 23 percent will buy clothing and 20 percent expect to buy an experience. When it comes to spending, 20 percent will dole out $25 to $49 on gifts and 6 percent expect to spend more than $200.

Topics: Consumer Behavior, Trends / Statistics

Companies: Citi

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