Technology

Vallarta Supermarkets optimizing product spacing, planning with Relex tech

April 23, 2024

Vallarta Supermarkets, a regional U.S.-based grocer, has selected Relex Solutions, a provider of unified supply chain and retail planning solutions, to support their growth and improve efficiency.

The grocer will use space and assortment planning capabilities to better utilize space, increase product availability, and support their customer-first founding principle. Relex partner Logic will provide guidance and implementation services for this deployment, according to a press release.

It's all focused on managing 30,000 SKUs across 55 stores, considering localization needs and unique shopper preferences. The objective is to refine assortment strategy, optimizing store layout for more effective space use and ensuring a wider availability of products.

Vallarta Supermarkets will have data-driven insights to better understand the performance of individual categories and to assign the right amount of space to each category and each product in each store.

Enhancing store layouts and category/product flows of stores or departments and optimally placing best-selling items is designed to maximize sales and ensure customer satisfaction.

"We are confident that Relex will help us to achieve our goals by enhancing our assortment planning and space utilization," John Sellers, SVP of merchandising, Vallarta Supermarkets, said in the release. "Relex's focus on delivering measurable value aligns with our principle of providing the best for our customers, ensuring we continue to celebrate and serve our communities effectively."