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Vera Bradley implements ShopperTrak for in-store analytics

A leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts, Vera Bradley has implemented ShopperTrak’s Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year.

October 3, 2014

ShopperTrak, a provider of consumer behavior insights and location-based analytics, announced it has signed Vera Bradley as its latest customer. A leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts, Vera Bradley has implemented ShopperTrak’s Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year.

“Finding a vendor who could provide data and insights with integrity was key,” said Sara Lauer, Director of Multi-Channel Sales Operations at Vera Bradley. “With ShopperTrak, we’re able to better understand how to serve our customers and provide them with the absolute best in-store experience possible. This must all be done while staying true to our brand — everything we do is to better serve her and be a girl’s best friend.”

Vera Bradley said it plans to use ShopperTrak Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores and creating a reliable, global platform for consistent data reporting.