Technology

Vera Bradley taps Impact Analytics for optimized decision making

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January 24, 2022

American lifestyle brand Vera Bradley is partnering with Impact Analytics on a unified retail planning platform that will optimize decision making from merchandise to financial planning to replenishment.

Prior to choosing Impact Analytics, many of Vera Bradley's planning, assortment and allocation processes were somewhat disconnected and required manual work, according to a press release. Vera Bradley needed a scalable platform that leverages artificial intelligence algorithms to drive data driven and more automated decisions.

Impact Analytics will service Vera Bradley's full-price stores, factory stores, e-commerce and wholesale business. With Impact Analytics solutions, Vera Bradley will have the opportunity to optimize omnichannel decisions through accurate, machine-learning generated forecasts and recommendations leading to improved revenue and profits.

"We are excited to partner with Impact Analytics in deploying their unified Merchandise Platform at Vera Bradley," Daren Hull, Vera Bradley brand president, said in the release. "Impact Analytics' unified solution will help enhance decision making. By leveraging machine learning, our teams will be able to uncover opportunities that traditionally were a challenge to find, opportunities that can make a bottom-line impact."

Vera Bradley, based in Fort Wayne, Indiana, was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller.