Customer Service
Vera Bradley taps Zebra's Reflexis tech to tailor customer experience
July 30, 2021
Vera Bradley, a high-end women's apparel and accessories brand, is deploying Reflexis Appointments, a technology from Reflexis Systems, part of Zebra Technologies, to provide customers with a tailored and custom shopping experience.
The solution enables customers to select an in-person or virtual shopping session and will help Vera Bradley streamline and improve the customer shopping experience, according to a press release.
"Reflexis Appointments lets customers initiate and choose their shopping experience, and our stores have benefited from this customized approach," Kelly Brown, VP of stores, Vera Bradley, said in the release. "This helpful technology ensures we have the right employees in place to meet our customers' needs, and feedback has shown shoppers plan to continue using this personalized approach in the future."
Customer appointments are accounted for in labor forecasts and schedules to ensure the right staff with the right skills can meet customer demand. Appointment data can be integrated with a CRM or other third-party systems for better customer-facing processes.
"Reflexis Appointments is an essential component of reopening stores safely, empowering customers to select their ideal shopping experience," Suresh Menon, senior vice president and general manager for Software Solutions, Zebra Technologies, said in the release. "Retailers are able to open stores quickly while adhering to mandated state and local safety regulations in addition to achieving more accurate labor forecasting."
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