Marketing
Walgreen's taps partner Catalina to drive deeper, more personal shopping experience
April 28, 2021
Walgreens is teaming up with longtime technology partner Catalina in its quest to create a deeper personalized customer experience and providing a deeper value proposition to its shoppers.
The digital collaboration will focus on account-specific marketing programs to deliver value to customers on brands and products they purchase, especially in relation to personal care, wellness and seasonal purchases, according to a press release.
"As shopping behaviors continue to evolve, the desire for convenience — and the need for value — are at all-time highs. We are excited to expand our collaboration with Walgreens to include digital solutions that will create an even more seamless, personalized customer journey as part of their omnichannel platform delivering highly relevant promotions and offers for value-seeking shoppers," Wesley Bean, senior vice president of U.S. retail for Catalina, said in the release.
Walgreens first partnered with Catalina on its Register Rewards print program, back in 2005, for creating coupons on qualifying items at check-out for its customers.
