News

Walgreens uses mobile app as customer loyalty strategy

March 6, 2011

According to MobileCommerceDaily.com, a large number of Walgreens customers are using its mobile application to refill prescriptions. The company is reporting that more than half of prescription refills are being completed via mobile phone.

Walgreens launched its Refill by Scan application for iPhone and Android devices about four months ago. Customers can use their smartphone camera to scan the refill bar code on the prescription bottle. The application also allows customers to view prescription history, change their store and pickup locations or choose the pickup time and day.

“Mobile is a key component in our multichannel strategy, which is helping to create more loyal customers,” said Jim Cohn, spokesman for Walgreens, which is based in Deerfield, IL. “People want choice, control and convenience – and mobile is one of the channels through which we’re offering customers more reasons to come to us.”

The company said that the number of prescription text alert subscribers is more than one million.