Consumer Behavior

Walmart, Amazon, Target tops with US consumers

Photo by istock.com

October 22, 2021

When it comes to favorite retailers, U.S. consumers love Walmart, Amazon and Target, citing best prices, return policies and overall shopping experience.

That's a top finding from a Smarty survey on what consumers want from retailers, according to a press release.

"Amazon and Walmart are the retailers to watch this holiday season because they give consumers an overall optimal shopping experience," Vipin Porwal, CEO and founder of Smarty, said in the release. "A great shopping experience isn't only based on best sales, but also on how the brand lives up to having the best prices in town."

When it comes to best prices, consumers ranked Costco (25%) and Best Buy (24%) behind Walmart (64%), Amazon (59%) and Target (39%) to round out the top five.

"If you fail to deliver, including on those new promises made during the pandemic, somebody else will be waiting to meet those expectations," Porwal said in the release. "The reason consumers prefer these top retailers for their holiday shopping is that these brands adapted to the consumer shift that happened during the pandemic. They have since continued to adhere to consumers' wants and needs by providing the services that consumers grew accustomed to this past year."

Here are additional survey results:

Best shopping experience