Marketing

Walmart bundles Paramount into membership program

Photo by istock.com

August 25, 2022

Walmart is pumping up the perks of its Walmart+ membership program with a Paramount+ streaming subscription.

The news comes as retailers are striving to boost loyalty and membership programs given increasing competition for subscribers.

The streaming service will be free, according to a New York Times report, and Paramount+ was chosen as it offers "something for everyone," according to a statement from Walmart General Manager Chris Cracchiolo.

The collaboration is the latest in the two companies' longtime relationship, according to The New York Times.