Marketing
Walmart, Gap expand home goods partnership
November 1, 2021
Walmart and Gap are expanding their initial crossover retail partnership and launching Gap Home Furniture on Walmart's online site.
The partnership kicked off this past June when Walmart, for the first time, partnered with a fashion brand (Gap) on a home collection.
The news was announced on a Walmart blog written by EVP Anthony Soohoo, in the Home, Walmart US division.
Gap Home Furniture prices will range from just under $50 to a bit over $600 and include 150 items, from TV stands to rugs.
"Our customers have been spending more time in — and investing more in — their homes. This nesting trend is one we anticipate continuing, and we are committed to offering Walmart shoppers a wide variety of accessible, on-trend styles so that a beautiful home is possible for everyone. Gap Home is a key part of this effort, and there is so much more to come," wrote Soohoo.
