News

Walmart launching VR experience tied to DreamWorks film

February 20, 2019

Walmart will soon be setting up 50-foot tractor trailers that will be home to a virtual reality experience involving DreamWorks' "How to Train Your Dragon" movie.

The setting will feature VR powered chairs and headshets that will give users the feeling of literally being in the film, according to a CNBC report.

The project is a collaboration by Walmart and VR tech company Spatial&, a startup developed in Walmart's technology incubator Store No. 8.

"We are looking at what we believe will be transformational for the retail customer experience," Katie Finnegan, CEO of Spatial&, told CNBC. "We want to ... move the market."