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Walmart unveils first Hispanic concept store

April 30, 2009

Progressive Grocer: "We are introducing a new and authentic shopping experience that will better serve the needs of the community and will be more relevant to local customers," said Jose Antonio Fernandez, VP of business development for Walmart. "Our new store offers unbeatable prices on a wide selection of fresh and authentic foods, including popular national brands from Mexico and the United States."

Supermercado de Walmart is an evolution of Walmart's ongoing efforts to be more relevant to its Hispanic customers. Through Walmart's store-of-the-community program, stores are merchandised to meet the diverse needs of local customers in each community. "We've listened to our customers and have designed the store to include the products and services they need and want," said Fernandez.

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