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Webcollage intros side-by-side product comparison for online retail

September 25, 2012

WebCollage Inc. announced the launch of a feature that enables shoppers on retail websites to compare products.

The company will now publish comparison tables that allow consumers to see similar products side-by-side. Manufacturers can build tables that compare their related products and show each products' full list of features. 

"Our A/B testing with millions of products at the largest retailers in the world tell us the more information they have about the products they consider, the more likely they are to buy," said Webcollage CEO Scott Matthews. "Letting shoppers easily compare products side by side helps them make a quicker purchase decision and be confident they are buying the product right for them."

Click here or here to see examples of the Webcollage product comparison. 

Read more about online retailing.

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