Site search is one of the most critical methods of product discovery on ecommerce sites. With conversions from site search being 50 percent higher than average, retailers are now aiming to provide more relevant and personalized on-site search experiences.
But how exactly can you craft a stellar search experience?
Jamie Appleseed, co-founder of the Baymard Institute, an e-commerce user experience research firm, and Monal Patel, senior VP and CBO of Site Search Platform at Unbxd, discussed why site search is an art and a science and how retailers must focus on technology and user-friendly design to give customers a unique site search experience during Thursday’s free webinar, “How to Deliver a Stellar Site Search Experience: Best Practices, Usability Guidelines and more!”
Appleseed and Patel talked about why site search is critical for better product discovery, as well as best practices and usability tips for search relevance, autocomplete, faceted search, results layout and more
If you missed the webinar, click hereto download it.