Customer Service

Weis Markets taps SymphonyAI for customer engagement, growth

Photo: Adobe Stock (AI Generated)

August 1, 2024

Weis Markets, a Mid-Atlantic food retailer, is deploying SymphonyAI's Cinde AI to develop insights that uncover opportunities and for customer engagement.

The technology effort is part of the retailer's multiyear Symphony AI relationship, according to a press release. SymphonyAI provides predictive and generative enterprise AI software-as-a-solution products.
Weis Markets has partnered with SymphonyAI since 2018.

When the project is complete, the Weis Markets category management team will have an integrated, categorywide view with AI-based insights. The retailer will be able to discern customer behaviors and interpret the drivers of performance company-wide down to specific stores, while also providing insights into opportunities for growing customer loyalty.

"We are pleased to expand our partnership with SymphonyAI," Bob Gleeson, Weis Markets senior vice president of merchandising and marketing, said in the release. "We expect CINDE AI to offer our category management teams a single information source based on shopper insights that will help them offer customers the selection and value they want while meeting our business goals."

Founded in 1912 and employing approximately 23,000 associates, Weis Markets operates 197 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.