Marketing

WHSmith North America Media Network taps ISM for retail media network

Photo: Adobe Stock

January 16, 2026

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WHSmith North America Media Network is partnering with In-Store Marketplace, a centralized platform for digital in-store media integration, on a retail media network across U.S. airports.

The partnership brings together audio and 700-plus digital screens in a single programmatic ecosystem, according to a press release.

The network is powered by SMG (WHS Media), one of the country's largest specialty retailers with a nationwide airport footprint of more than 350-plus stores.

WHS Media will combine ISM's programmatic retail media platform with Mood Media's hardware enabling WHSmith Media to monetize in-store digital screens and audio assets.

"Specialty retailers like WHSmith have tremendous untapped potential in their in-store environments," David Simon, EVP of advertising for Mood Media and president of Vibenomics and ISM, said in the release. "By combining Mood's hardware footprint with ISM's industry-leading platform for inventory management and programmatic activation, we've created a solution that unlocks new revenue for WHSmith while giving advertisers unmatched efficiency, precision and scale."