Marketing
Why Aldi stores don’t play music
August 8, 2025
For consumers wondering why there is no music playing in the background while shopping in Aldi aisles the answer is simple.
The discount grocer doesn't play any sort of music to save money given the license fees related to playing music, according to a Southern Living report.
"No detail is overlooked in Aldi stores when it comes to saving money for our customers, and that includes our decision not to play music," an Aldi spokesperson told Southern Living. "We're committed to passing every cent of savings on to Aldi shoppers, whether that's through our quarter cart system or our Aldi exclusive brands, and so when we realized we could save even more on music licensing costs, it was a no-brainer."
While Aldi may be saving money, a recent survey by Soundtrack Technologies revealed 91% of brands agree music can make or break the customer experience, and 95% see music as an equally important brand ambassador.
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