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Will Apple succeed in Walmart?

May 10, 2012

Forbes recently ranked Apple as the 17th largest corporation in the United States, a huge leap from when it finished 35th on last year's list. Part of the success is coming from its Apple-branded retail stores, but Apple products are also hitting the shelves of more third-party retailers, including Target and Walmart, in less populated areas that may not support an Apple store, according to ecommercetimes.com.

But some analysts wonder if Apple products sold in a big-box retailer can generate the same brand loyalty that they would in an Apple store. It might be a better strategy for Apple to open mini-stores inside Walmart and Target locations, considering Apple consumers are used to trying products before they buy them and very high standards in customer service.

Do you think Apple will succeed in the big-box environment? Leave your comments below.