Marketing

Wilson debuts premium sportwear line

Photo provided.

June 1, 2021

The competitive industry of sport and athletic leisurewear is more competitive now that Wilson Sporting Goods has debuted a premium line of athletic lifestyle apparel.

The Wilson Sportwear brand, available in the U.S. and China, aims to "empower every human to live like an athlete," according to a press release.

"For more than a century, Wilson has been designing equipment to the specifications required by the world's greatest athletes," Gordon Devin, president of Wilson Sportswear, said in the release. "We are excited to extend our craftsmanship, history and heritage to apparel. As athletes continue to redefine themselves, Wilson is redefining the athletes' uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes."

With the launch of Wilson Sportswear, Wilson is also extending its Advisory Staff network — comprised of more than 10,000 professional athletes, coaches and teaching pros.

"The Wilson Advisory Staff is a dynamic group of athletes, creatives and entrepreneurs who are greatly influencing sports and culture today. It's such an honor to be included," Wilson sdvisory staff member Phillip Leyesa said in the release. "It's incredible to see Wilson not only respect my craft as an artist but value my opinion as a creative, to add a refreshing spin on athleisure with the new Wilson Sportswear collection. The styles are modern, versatile and can easily take anyone from the field to everyday life."