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Woolworths selects merchandising tool from Galleria

June 3, 2014

Woolworths, Australia’s largest retailer, said it plans to implement Galleria’s Foundation Services, Promotional Display Optimization and Store Operations Workbench to help them operationalize an enhanced promotional merchandising strategy to support their consumer-centric vision.

According to the companies, by acting as a central data repository, Galleria Foundation Services will enable the supermarket to maintain promotional merchandising hierarchy and fixture data from a central location. The foundation platform will future-proof the retailer's expansion plans by facilitating intelligence integration across additional applications, such as the ability to feed replenishment systems with accurate, up-to-the minute information as required.

Promotional Display Optimization enables national- and regional- level promotional programs to be seamlessly adapted to individual store conditions and consumer demand patterns. Web-based Store Operations Workbench provides the means to publish succinct, structured information to stores, offering the supermarket expeditious execution of real time promotional planograms with tailored optimal assortments.

“Our automated solutions will make it possible for Woolworths to maintain centralized control of their promotional strategy, whilst taking into consideration local influence and demand,” said Kent Smith, VP of business development for Galleria. “Ultimately, Galleria’s applications will enable Woolworths to deliver a consistent customer experience on promotions across the estate.”