News

Zebra Technologies launches new brand for retail-specific solutions

July 31, 2013

Zebra Technologies Corp. has announced the launch of Zebra Commerce, a new brand that encompasses a suite of hardware devices, software applications and services that the company said is targeted at mobilizing the operations of retailers and field service organizations.

With Zebra Commerce, retailers will have the ability to track inventory, maintain price accuracy, engage consumers and take payment on the sales floor. Price transparency, accurate stock status, assisted shopping, and mobile POS add to the solution's omnichannel offerings, as well as convenience and personalization throughout the shopping experience, according to the release.

"Retailers are taking advantage of emerging technology to implement solutions that improve their customers' shopping experience. With a deep understanding of these trends and an ongoing dialog with our top retail customers, we have created Zebra Commerce," said Todd Berner, VP of Zebra retail solutions. "We are excited to bring the 'Internet of Retail' to organizations of all sizes to improve their operations while helping them deliver a more flexible, convenient and personal shopping experience to their customers."

The Zebra Commerce hardware and software components are platform agnostic, allowing customers to seamlessly integrate them into their legacy operations without disturbing existing systems or other commercial relationships.

The PCI-compliant hardware encryption and secure payment software allow a customer's credit or PIN debit card to be used anywhere in the store or at home when a service or product is delivered — and it is ready for the new EMV standards, according to the release.

Read more about retail solutions.