News

Zumigo launches validation service for online retailers

Identity verification company Zumigo Corp. has introduced what it says is the industry's first merchant payments validation service based on the real-time location of a customer's mobile phone, as well as a service to verify consumers' identity and credit card credentials during online purchases to prevent e-commerce fraud.

March 24, 2015

Identity verification company Zumigo Corp. has introduced what it says is the industry's first merchant payments validation service based on the real-time location of a customer's mobile phone, as well as a service to verify consumers' identity and credit card credentials during online purchases to prevent e-commerce fraud.

According to the company, Zumigo's new solution verifies the purchaser's identity against mobile billing records delivered through Zumigo's partnership with mobile operators and Equifax. This verification includes matching the credit card ownership details against the owner of the mobile device identified to the shopping cart. In addition, Zumigo can identify the real-time location of the mobile phone to be compared against the IP address, as well as the shipping and billing address of the purchaser.

"Since merchants own the risk of online purchases, Zumigo now offers a new way for them to mitigate that risk and prevent payments fraud and e-commerce losses," Zumigo founder and CEO Chirag Bakshi said. "Consumers will opt for convenience over security if the security is too complex, and with Zumigo users don't need to alter how they conduct online purchases. Merchant customers turn to us to help them identify and authenticate users and reduce fraud that is so rampant with e-commerce."