Hershey's Chocolate World unwraps on the Vegas Strip

The Hershey's Chocolate World retail experience opened at New York-New York Hotel & Casino this week. The West Coast flagship store, which occupies two floors and boasts a 74-feet high by 24-feet wide Hershey’s Milk Chocolate Bar façade sign that visitors can walk through, provides guests with an experiential concept that will immerse them in more than 800 candy and chocolate offerings, including iconic brands they love: Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers, Twizzlers and more.

“Las Vegas is one of the country’s top tourist destinations and the perfect place to bring one of America’s most iconic brands to life,” said Mike Wege, SVP Chief Growth & Marketing Officer, The Hershey Company. “Visiting Hershey's Chocolate World, our guests will enjoy an interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos. These experiences are sure to draw candy lovers from what is arguably the most exciting street in the world and inspire sweet Las Vegas memories.”

The store, which covers 13,000-square-feet, brings two American icons to life, Hershey’s Chocolate and the New York City skyline, through custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars.



Topics: Point-of-Purchase / POP, Specialty Stores, Store Design & Layout


Related Content


Latest Content

Get the latest news & insights


News

Resources

Trending

Features

Intel's Christie Rice talks customer experience, digital innovations