This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date.
July 30, 2014
This past weekend, Target debuted its new store format, TargetExpress, which the company said is its smallest-footprint store to date. The 20,000-square-foot store opened in Minneapolis, walking distance from the University of Minnesota campus.
According to the company, the TargetExpress format features "an edited assortment of merchandise, including fresh produce, grab-and-go food and snacks, pharmacy, home, seasonal, electronics, beauty and more." The format features hand-held baskets and two-tier carts instead of full-size shopping carts.
The store is also home to signage supported by the recently announced "In a Snap" app.
The company said that it will open four more stores using this format in 2015, three in the San Francisco area and one in St. Paul.