Ricardo Belmar, senior director, worldwide enterprise product marketing at InfoVista, has been entrenched in the world of networks, technology and retail customer experience for decades. Retail Customer Experience caught up with him at the recent NRF ‘Big Show’ to get his perspective on what’s ahead.
The luxury retailer is finding Theatro's content delivery management platform is not only delivering an enhanced customer experience, but boosting store associate and in-store communication experiences as well.
Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win in the hyper-competitive modern retail world.
Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.
With today's consumers tapping devices before they hit a brick-and-mortar or hop online to shop, retailers need to ensure apps are performing well and the store network can support the expected in-store digital experience.
Most retailers take advantage of applications to improve customer engagement. To facilitate wireless coverage for customers using a retailer's mobile app (who may also be playing Pokémon GO), the store may offer guest Wi-Fi with direct Internet access, specifically designed for use by shoppers.
The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail experiences. Here's one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams.
Retail Customer Experience talks with Cisco Retail CTO Shaun Kirby to get deeper insight on the digital disruption taking place in the retail segment and how technology will play a valuable role for creating highly relevant customer recommendations.
When it comes to a successful interactive customer experience today’s businesses must focus on finding a balance as there is often a big mismatch between a retailer’s view of the customer’s needs and what the customer wants in the consumer experience.
The impact of technology may be the greatest game-changer of all. Consumers don’t even need to leave their houses to shop or can buy things on their daily commute, putting convenience at the heart of the shopping experience.