With today's mobile consumers tapping their devices before they hit a brick-and-mortar store or hop online to shop, and while in the shopping environment – whether to search products or price comparison – retailers need to ensure apps are performing well and that the store network can support the expected in-store digital experience.
The key element to all that is knowing how to allocate and resource bandwidth and making sure the store network is not only providing the experience but providing it in an effective strategy.
"In the end, it comes down to how your applications perform across that store network whether they are customer facing or associate facing," explains Ricardo Belmar, senior director, worldwide enterprise product marketing at InfoVista.
As senior director for worldwide enterprise product marketing, Belmar develops market positioning and strategy for InfoVista's enterprise solutions globally leveraging his more than 20 years of IT industry experience. He helps organizations find business value from technology investments by optimizing their enterprise network to drive user experience and omnichannel customer experiences.
Belmar was named social media mayor at the 2015 Retail Executive Summit, the 2015 ENGAGE Summit and 2016 RetailTech Conference by RIS News. He has conducted video interviews of senior executives from banking and restaurant brands as well as many industry analysts and is frequently interviewed by retail industry publications. He is also a supporter of the RetailROI charity organization.
Belmar will share his insight on store network strategy during a free webinar sponsored by Frontier Communications on Thurs. March 16 at 11 am EST.
During his live one-hour presentation Belmar will offer tips and advice, including:
- How today's retailer must deliver an in-store experience as good as or better than online
- How retailer scan ensure store networks and system can support emerging mobile technologies (including tablets for customer service and mobile pay) as well as everything from video display marketing to Internet of Things applications
- Tips to help today's retailers implement and support the needed connectivity and application performance management needed to deliver the experience their customers, and associates, want.
Don't miss this engaging and insightful discussion, moderated by Retail Customer Experience Editor Judy Mottl. The presentation will include a question and answer segment at its conclusion.
Sign up here to register for the webinar.