Consumer Behavior National Retail Federation News & Media
Retail sales expected to grow 4.4% this year
March 24, 2026
Retail sales this year will grow by 4.4%, hitting $5.6 trillion.
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Valentine’s Day spending projected to be record-setting
February 2, 2026
Consumer spend on Valentine's Day is projected to hit a record $29.1 billion, according to a survey from the National Retail Federation conducted by Prosper…
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Retail holiday sales to exceed $1T for first time in 5 years
November 12, 2025
The holiday retail sales season, between November and December, will grow between 3.7% and 4.2% which could bring total spend to just over $1 trillion…
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Theft, violence on the rise in retail
November 7, 2025
Violence and theft are increasing in the retail industry with retailers reporting a 18% jump in the average number of shoplifting acts per year from 2023 to…
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Holiday shopper spending projected to hit 2nd highest in 23 years
October 23, 2025
Consumers are projected to spend $890.49 per person on average this holiday season, according to a National Retail Federation survey and the amount is the…
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Shoppers already in back-to-school purchase mode
August 12, 2025
Two-thirds of back-to-school shoppers begun purchasing items for the upcoming school year as of early July, according to the annual survey released today by…
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June retail sales slowed as consumer worries persist
July 22, 2025
Retail sales slowed in June as consumer worries about government policies, such as tariffs and the federal budget, continues.
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Tariffs causing anxiety, confusion, uncertainty
July 21, 2025
It is difficult to predict the impact of new tariffs and policies on the U.S. economy and anxiety and confusion have taken "center stage" in the economy…
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Census data reveals retail sales growth continuing despite tariff proposals
July 2, 2025
There was continued growth in core retail sales in May, according to U.S. Census Bureau data, despite a downturn in overall sales amid tariffs on imported…
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Census data reveals steady retail April sales despite tariff concerns
May 29, 2025
Shoppers were engaged and shopping in April despite concern over tariffs, according to U.S. Census Bureau data.
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Consumers stocked up in April ahead of tariffs impact
May 20, 2025
Retail sales grew in April as consumers increased buying to avoid higher prices expected with tariffs, according to the CNB/NRF Retail Monitor.
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Mother’s Day spend projected to hit $34.1B
May 8, 2025
Mother's Day spending by consumers is expected to reach $34.1 billion, up from last year's $33.5 billion.
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Economy growing despite tariffs, yet consumers worried about recession
May 7, 2025
Tariffs imposed by President Donald Trump are driving increased worries about the economy, according to the National Retail Federation.
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Retail sales grew in March despite tariff concern
April 28, 2025
Retail sales grew in March, according to U.S. Census Bureau data, but consumers are worried about the impact of rising tariffs, according to the National…
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Retail sales to hit $5.4T despite economic uncertainty
April 9, 2025
Retail sales are predicted to grow between 2.7% and 3.7% over 2024, hitting between between $5.42 trillion and $5.48 trillion.
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Valentine’s Day projected to be record-setting spend event
February 6, 2025
Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in…
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Retail holiday sales grew more than expected
January 23, 2025
Retail sales during the 2024 holiday season grew 4% over 2023, an unexpected growth, given 2023 set a record of $994.1 billion.
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NRF: Retail 2024 ended on high note, growth ahead
January 13, 2025
The year 2024 ended on a high note and the retail segment should continue to show strength in 2025, according to the National Retail Federation.
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NRF: It’s going to be a successful retail holiday season
December 12, 2024
Strong results during the third quarter and continued growth in key economic data since have set the stage for a solid holiday season, according to National…
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Thanksgiving holiday weekend shopping beats expectations
December 5, 2024
The five-day holiday shopping weekend, from Thanksgiving through Cyber Monday, was a busy one as an estimated 197 million shoppers went shopping, according to…
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