Consumer Behavior National Retail Federation News & Media
Some consumers cutting spend in advance of back-to-school expenses
July 29, 2022
More than one-third, 38%, of consumers are reducing spending to cover the upcoming back-to-school costs.
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NRF: Economy being rebalanced
June 8, 2022
The National Retail Federation doesn't expect an "extreme cooling off" with regards to retail activity thanks to growth in hiring, wages and consumer spend.
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Father’s Day spend expected to hit $20B
May 19, 2022
Consumer spend on Father's Day gifts is predicted to hit $20 billion this year, nearly on par with the record-setting $20.1 billion spent in 2021, according to…
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April retail sales increase as consumers take higher prices in stride
May 18, 2022
The National Retail Federation has released data revealing consumers continued to spend in April, despite inflation, and retail sales overcame higher prices.
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Retail sales to grow 6% to 8% this year, claims NRF
March 23, 2022
Retail sales will increase between 6% and 8% this year, compared to 14% last year, according to the National Retail Federation's annual forecast.
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2021 retail holiday sales hit $887B
January 20, 2022
Total retail holiday sales hit $887 billion, according to the National Retail Federation, despite ongoing supply chain hiccups and the ongoing COVID-19 Omicron…
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Super Saturday may not be as super with shoppers
December 16, 2021
Super Saturday, the last Saturday shopping day before Christmas, may not be as busy as 2020 as the National Retail Federation predicts a slight drop in…
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COVID variant may change consumer spend
December 6, 2021
The ongoing COVID-19 and omicron variant appearance may be changing how consumers are spending this holiday season.
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Halloween spending to break all-time high
October 1, 2021
Spending on Halloween items, from costumes to décor to candy, is projected to hit an all-time high of $10.14 billion, a hefty jump from $8.05 billion spent in…
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NRF expects record back-to-school spending this year
July 20, 2021
Consumers will spend record amounts for back-to-school necessities and total spend is projected to hit a record-setting $37.1 billion — up from $33.9 billion…
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Father's Day spend will be record high, predicts NRF
May 28, 2021
Spending on Father's Day this year will be a record-setter, the National Retail Federation said, hitting more than $20.1 billion.
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NRF: Easter spend will be a record breaker
March 25, 2021
Consumers are expected to spend more on Easter this year, an average of $179.70, which would be the highest spend on record.
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Pandemic isn't thwarting love spend this Valentine's Day
February 2, 2021
While the COVID-19 pandemic has greatly changed consumer buying activity and disrupted daily life, it's not going to stop consumers from expressing their love…
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Pandemic didn't deter holiday sales
January 19, 2021
The retail holiday sales in late 2020 hit an unexpected high point given a 8.3% spike compared to the previous year, according to the National Retail…
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Holiday sales growth to hit between 3.6% to 5.2%, predicts NRF
November 24, 2020
Holiday sales between November and December won't be as dim as some may think due to the pandemic as there will be growth, according to the National Retail…
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Retail sales continue on recovery path, albiet a bit slower
August 17, 2020
Retail sales are continuing to recover, though July was not at the same pace as June, which indicates a "positive step in the right direction," according to…
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COVID-19 driving contactless card use, mobile payments despite security, cost worries
August 7, 2020
Safety and health concerns related to the ongoing coronavirus pandemic is "significantly," increasing use of mobile payments and contactless credit and debit…
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NRF economist: Big questions loom regarding economic recovery
August 6, 2020
While there are some broad indicators that the U.S. economy is beginning to recover, the nation's biggest and top retail organization is issuing a cautionary…
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NRF: Time for nationwide mask policy
July 16, 2020
As a growing number of retailers, from Walmart to Costco to Best Buy, initiate face mask mandates for shoppers, the National Retail Federation is calling on…
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NRF: Sales improvement is an encouraging sign
June 18, 2020
The bump in retail sales last month is "encouraging news," according to the National Retail Federation, and the focus now must be on keeping retail stores open…
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