Consumer Behavior News & Media
Four considerations for providing the best mobile customer experience
by Jeannie Walters — Chief Customer Experience Investigator, 360Connext
Is it harder to deliver a positive customer experience via mobile platforms? Forty percent of e-commerce executives say yes.
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Five disruptive retail trends to watch for
by Kristen Gramigna — Chief Marketing Officer, BluePay
Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
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Smartphone-generated retail revenue up 97.6 percent, July 2014 vs. 2013
August 5, 2014
Mobile commerce platform Branding Brand has released the results of its Mobile Commerce Index for July 2014. The worldwide data sample reports…
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Maslow's hierarchy of needs and the psychology of loyalty programs
by Bryan Pearson — President, LoyaltyOne
Psychology 101 meets loyalty marketing.
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Why brand longevity means avoiding shortcuts
by Andrew Sharpe — Retail Strategist, BRANDSPANK
What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.
read nowStudy says 'neutral' online reviews are anything but neutral
July 30, 2014
Although businesses have recognized the value of online reviews for monitoring consumer interests, social media monitoring tools only track positive and…
read nowBrick and mortar retail sees 59 percent revenue growth in Q2
July 30, 2014
MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board…
read nowMobile ad engagement doubles
July 30, 2014
Nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.
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Seven lessons in upselling, learned from a trip to the mechanic
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.
read nowMost parents say back-to-school spending will increase this year
July 29, 2014
A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater…
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5 Lessons Learned From Recent Retail Data Breaches [infographic]
by James Bickers — Editor, Networld Alliance
Here are some hard lessons learned for retailers concerning data breaches.
read nowSurvey says in-store is the preferred method for back-to-school shopping
July 24, 2014
Omnichannel is very important as 73 percent of consumers will research online, but buy in-store.
read nowWorldwide e-commerce sales to increase nearly 20 percent in 2014
July 24, 2014
Business-to-consumer e-commerce sales worldwide will reach $1.47 trillion in 2014 according to new figures from eMarketer, increasing nearly 20 percent over…
read nowNRF revises annual economic forecast, expects stronger second half of year
July 23, 2014
The National Retail Federation has lowered its retail sales forecast for 2014 because of slow growth recorded during the first half of the year, but said sales…
read nowSearch marketing tops online retail customer acquisition tactics
July 23, 2014
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search…
read nowReport says delivery will make or break holiday shopping this year
July 23, 2014
After a holiday season marred by lackluster order fulfillment and dissatisfied consumers, a new report from CFI Group and eBay Enterprise urges retailers to…
read nowGlobally 3 in 10 consumers don't trust retailers with securing their data
July 22, 2014
A global fraud study of more than 6,100 consumers across 20 countries has revealed distrust among global consumers in retailers to protect their data.
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Four tips for leading lasting change that leads to higher sales
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.
read nowHarris Poll names the best grocery store brands in the U.S.
July 21, 2014
The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands…
read nowSurvey: iOS dominates mobile commerce with 11.6M iPhone users making at least one purchase a month
July 18, 2014
Sixty-six percent of iPhone users are making purchases via mobile sites at least once a month, compared to only 47 percent of those with an Android smartphone.
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