There's no room for revolutionaries on Wall Street

by Doug Stephens — President, Retail Prophet Consulting

Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team made some significant changes to the pricing and promotional structure for…

Study: Young shoppers want integration of online, store experience

July 11, 2012

Millennials rely on brick-and-mortar stores and technology equally to access information or to gain insights about a product they plan to purchase, according…

The customer loyalty/customer experience conundrum

Retailers often make the mistake of equating customer loyalty with the customer experience.

Market-driven pricing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A May 9, 2012 Bloomberg Businessweek article, "Macy's 1Q profit jumps 38 percent," attributes the company's success to its ability to tailor its fashions to…

RCE Podcast episode 3: Why (most) retailers shouldn't worry about showrooming

July 6, 2012

New survey data reveals that most retailers have nothing to fear from the mobile-enabled consumer, and on today's call our panel discusses why that is - and…

Five ways to drive customer conversion rates in your stores

Increasing conversion rate is a sales opportunity that many retailers completely overlook.

Four retailers who translated social media into revenue

Marketing pros give tips on what to do with all those fans and followers.

The high price of uncertainty

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Is uncertainty really stymieing growth? The leaders of Fortune 500 companies are sitting on trillions in cash awaiting clear indicators of where the economy is…

Study: Background noise inspires innovative purchases

June 26, 2012

A new study shows that moderate background noise may inspire consumers to buy more innovative products.

Why tablets are so compelling to kids ... of all species

by Chris Petersen — Owner, IMS

The twins absolutely love their iPad. They can't get enough time on it. In this Miami family, the teenagers also exhibit a high preference for consumer…

Driving growth by changing the marketing and sales dynamic

Marketing execs can get so caught up in words, pictures and messages that they fail to focus on ROI.

Retail Customer Experience launches retail podcast

by James Bickers — Editor, Networld Alliance

The weekly wrap-up show will focus on the big events of the week, with food-for-thought for the days ahead.

Motorola shares vision for future of retail

Motorola unveiled new customer experience solutions at its New York event this week.

Understanding retail's 'third shelf'

by Doug Stephens — President, Retail Prophet Consulting

There have always been two "shelves" in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately…

Price addiction: Why retailers are hooked on discounting

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It never ceases to amaze me how addicted people get to low prices. You probably think I'm talking about buyers, don't you? Well I'm not.

Social relevance as more than a pet project

by Bryan Pearson — President, LoyaltyOne

Today, when merchants consider social media, many think of a few key terms: Listen! Word of mouth! Viral marketing! But the most important consideration to…

Experts discuss dos and don'ts of rebranding

Defining the target audience is one of the most important steps when developing a rebranding strategy.

Survey: Most shoppers give feedback, but few think it will do any good

June 14, 2012

Empathica Inc., a provider of customer experience management solutions, announced today that its Consumer Insights Panel survey of more than 6,500 U.S.

To beat showrooming, change the showroom

by Chris Petersen — Owner, IMS

Almost every other retail headline is about the growing tide of online sales and the rise of mobile shopping. CEA just forecasted that more shoppers will shop…

NRF: Retail spending down in May, retailers still optimistic

June 13, 2012

After a surprisingly strong first quarter, consumers in May took a more practical approach to their spending. According to the National Retail Federation, the…